Audience Profile

Audience Profile for film 

Age Bracket 

15-25. 

Gender  

Primary: Male.  Secondary: Female. 

Race 

Multi-Cultural because our film is set in London, which is a Multi-Cultural city. 

ABC Demographics 

Primary level: E-D. 

Secondary level: C (as it could still possibly portray a message to people in that level).  

Marital status 

Single  

Income 

Low disposable income (often relies on parents).  

Nationality 

British  

Psychographics: Aspirers 

I feel that our target audience would be Aspirers, as aspirers are usually younger people who are quite materialistic, focus on their self-image and mainly base success on income. In their spare time they would probably be using social media or texting their friends. They probably feel that because of where they are brought up, it isn’t going to be easy to achieve their life goals. Their relationship with their parents is presumably a positive one, but they could feel as if their parents are at times annoying as they stop them from doing certain things within their interests, for example: Staying out late or spending all of their time playing games etc. They could be the type to be influenced by popular/cool people around them, but know when they could be moving towards making bad choices, diverting themselves from that eventually. Some could possibly be succumb by peer-pressure, or feel that their friends are even more family than their own family.